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BELL TECHNOLOGIES
CRAFTED FOR SURFERS. DESIGNED FOR LIFE.
At BELL, we unite French elegance, Italian craftsmanship, and Australian coolness. Our DNA is rooted in decades of surfboard manufacturing, innovation, and a passion for connecting with our community. Stephen Bell’s unmatched expertise and ability to unlock the potential in people—whether athletes, shapers, or the next generation—has shaped every facet of the BELL brand. Every product is designed with purpose—to help you make the next move.
TWIN TURBO
$ 805.00
Maguro Twin
$ 795.00
Inferno FT
$ 805.00
Ht2
$ 795.00
Disco Inferno
$ 795.00
#77
$ 795.00
SURF FITTING WEEK
One week to improve your surf and find the board that fits you. From 21st Sep. to 26th Sep.
BOOKNOW
PRECISION CRAFTED. PERFORMANCE DRIVEN
LEARN MOREMAKE THE NEXT MOVE
PREMIUM SURF ACCESSORIES
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DISCOVER THE PERFECT LONGBOARD
From classic cruisers to high-performance shapes, BELL longboards are crafted for effortless flow, stability, and style. Whether you're cross-stepping or charging, find a board that matches your rhythm.
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OUTDOOR COLLECTION
Yeti Ice
$ 25.00
Yeti LoadOut GoBox
$ 135.00
Sex Wax Beach Towel
$ 59.80
Yeti Rambler Mug
$ 28.00
Yeti Roadie
$ 500.00
Yeti Thin Ice 1/2 lb
$ 11.00
UNLEASHING TALENT
BELL supports fearless waterpeople, stylish longboarders, and world-class competitors like Leonardo Fioravanti, Zoe Gronspiron, and Gearoid McDaid. Each athlete embodies the spirit of 'Making the Next Move,' inspired by Stephen Bell’s ability to guide and nurture talent. Belly’s legacy in shaping not just boards but careers—like those of Kelly Slater and Kanoa Igarashi—is a testament to his role as a catalyst for greatness.
MAKING THE NEXT MOVE - SURF, STYLE, COMMUNITY
Bell is a surfboard technology and surf hardware brand that creates considered, contemporary and always evolving products that sit a the center of a performance-driven mindset.
MAKING THE NEXT MOVE - SURF, STYLE, COMMUNITY
Bell is a surfboard technology and surf hardware brand that creates considered, contemporary and always evolving products that sit a the center of a performance-driven mindset.
EXPLORE OUR COLLECTIONS
WE EXIST TO HELP YOU EVOLVE
From surfboards to apparel, BELL creates for modern adventurers seeking perfection and connection.
Our Story
MORE THAN A STORE — A COMMUNITY HUB.
The BELL Store is a place where surf culture comes to life. From holistic fitness classes to local events, we aim to build a vibrant hub for surfers and adventurers. Stephen Bell’s philosophy of creating connections extends beyond products—it's about building a community that thrives together. Our 'Store in Store' concept brings this experience to retailers across Europe.
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